SOCIAL MEDIA MANAGEMENT
- Platform Setup & Optimization: Ensure that Facebook and Instagram pages are fully optimized with branding elements, contact information, and engaging visuals.
- Content Calendar: Develop a monthly content calendar outlining posts, themes, and targeted campaigns.
- Engagement Monitoring: Regularly monitor interactions, respond to comments and messages, and manage community engagement.
- Analytics Reporting: Provide monthly reports on engagement metrics, audience growth, and campaign performance.
ADVERTISING CAMPAIGNS
- Thematic Campaigns: Run seasonal campaigns (e.g., summer specials, and holiday promotions) to keep content fresh and relevant.
- Campaigns: Facebook, Instagram, Google, YouTube, Digital TV and in hundreds of websites.
CONTENT CREATION
- Visual Content: Create eye-catching graphics and high-quality images showcasing services, customer testimonials, and promotions.
- Video Content: Produce short, engaging videos that highlight the car wash process, before-and-after transformations, and customer experiences.
- Bilingual Posts: Develop all content in both English and Spanish, including captions, hashtags, and promotional material to ensure inclusivity.
TV & RADIO AD PRODUCTION
Script Writing
- Concept Development: Brainstorming ideas that align with the brand's message and target audience.
-Scripting: Writing a concise script that conveys the message effectively within a limited time frame (usually 15, 30, or 60 seconds for TV; often shorter for radio)
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Storyboarding (for TV): Creating visual plans that outline how each scene will look, including camera angles and transitions.
Filming (Television)
-Pre-Production: Planning the shoot, including casting actors, selecting locations, and arranging costumes and props.
-Production: Filming the commercial using cameras, lighting, and sound equipment. This may involve multiple takes to capture the desired performance and visuals.
Video Editing: Combining different shots, adding transitions, and ensuring the pacing matches the intended tone of the commercial.
Sound Editing: Incorporating background music, sound effects, and ensuring that dialogue is clear and well-mixed.
-Voice-Over Recording
For both TV and radio commercials, voice-over is a crucial element.